Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs

Purpose This study examines the role of market orientation in relationship between internal marketing and entrepreneurial within private sports clubs. Design/methodology/approach The research is a descriptive-correlational based on clubs employees Iran (Sanandaj). A theoretical model was developed literature tested using SPSS PLS-SEM software. Findings findings indicate positive employees' orientation. Market has also played mediating Originality/value results suggest higher level organization can increase teamwork and, consequently, entrepreneurship development among employees. important as have significant success club. Club satisfaction, generated through marketing, provides prerequisite for customer satisfaction. therefore creates an environment supportive